Successful Healthcare Marketing SEO Tips

Healthcare Marketing SEO Strategy

A strong healthcare SEO strategy requires an investment of time, money, or both, in order to get your website found on page #1 on search engines like Google. With healthcare SEO, the method or strategy you use will create all the difference in terms of your rankings, website traffic, and patient growth compare to other medical providers.

If an SEO “organic digital marketer” approaches you with assurances of “fast results” that sound too good to be true, stand aside. They’re most probably too good to be true. The best Healthcare SEO is a long-term strategy that utilizes three SEO techniques.

1.On-Page Healthcare SEO Techniques

On-page Healthcare SEO refers to the images, code, and words that create your website. From the type of content you have on your healthcare services website, to its site loading speed and your site’s mobile responsiveness, there are lots of factors that impact features of SEO.

Title Tags

These are an HTML (coding) part within the backend of your site that specifies the titles of your web pages. This is what’s displayed on SERPs (Search Engine Results Pages) as the clickable headline for given search results and is essential for usability, SEO, and social sharing

SEO Metadata: Description Tags

These show up just below the title tags in SERPs and are comprised of a ~160 character or less description that summarizes the web page’s content.

Site Speed

Also call page speed, is the capacity of how fast your web pages load, which is the main algorithm for Google to decide where your page will prove up in SERPs.

Mobile Responsiveness

Your website content should display in a method that is mobile-device friendly. With more and more consumers going mobile and searching for hospitals and practices “near me,”, this is a very important part of your SEO strategy.

Keyword Meta Tags

These are not visible to online users but visible to search engines. Your keywords decide what you want to be creating for in SERPs.

Alt Tags

An alt tag is an HTML attribute that applies to image tags, which offer a text alternative for search engines.

H1’s and H2’s

These are header tags and are an essential on-page SEO factor. They’re used to speak to search engines about what your website is really about.

Anchor Text Links

Anchor text is the clickable text within a hyperlink in your web page content. SEO best practices specify that your anchor text should be applicable to the page you’re linking to.

Bold, Italics

Google bots tend to like bold and italic formatting for text, as it emphasizes what should set out, helping Google crawlers decide what’s relevant.

Footer

How you optimize the footer menu of your website further identifies to Google your site’s importance on SERPs.

Sitemaps

• XML for search engines: XML stands for Extensible Markup Language, and is similar in context to HTML. An XML sitemap is a request for search engines to crawl the URLs that are listed inside that sitemap.
• Visible for user experience: A visible sitemap that your site visitors can see is very important for strong SEO practice.

Changing Content

Update old healthcare/medical content will help boost the efficiency of your Healthcare SEO efforts and boost your largely search engine traffic.

2. Off-Page Healthcare SEO Techniques

Google considers websites that are linked to by other relevant healthcare-related websites to be “more important” than sites that neglect these backlinks. When it comes to search results, you want these backlinks to be important because it gives your web pages authority and reputation. Backlinks pointing to your website should occur in the following “off-site” sources:

Press Releases

Press releases serve as a way for your practice to let reporters and major healthcare publications know about big events such as product launching, award-winning.

Healthcare Directories

Directories are how accessible and new patients find your practice, and play a role in SEO as well. Ranking factors contain where and how often practices are listed in directories, as well as constancy across those directories–more on that below!

Articles and Blogs

Online articles and Blog content are good for SEO because they help your website as a good answer to your clients’ questions.

Healthcare Social Media

There is some query as to what coverage social media impacts SEO, but most healthcare SEO experts will agree that a higher number of likes and followers on social media pages, particularly Facebook, increases the relevancy of your site and its occasion to show on page 1 of Google.

Your Reputation Management

The standard customer reads 10 reviews before deciding to trust a business. You should try to react to both negative and positive reviews.

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3. Google My Business and Local SEO

When a patient searches for a healthcare provider on Google, in its place of considering doctors nationwide, Google uses the local search to display local doctors in the top results.

Local SEO is the process of generating traffic from location-based searching. When you work with our Healthcare SEO Consultant, you’ll be introduced to the concept of the Google Map Pack.

Google shows the top three Google My Business results near the user in the form of a map indicating basic information (name, address, phone, website, directions).

To correctly execute a local maps SEO strategy, a healthcare company or hospital must first be listed on Google My Business, Bing Local, or Yahoo! business listings.

We start with a thorough analysis of a healthcare company’s property before moving into Google Maps marketing. A vital feature of Google Maps optimization is to maintain and verify ownership of its Google My Business page. Some of these primary steps include:
• Add A Consistent NAP (Name, Address, Phone No)
• Add A Consistent URL
• Claim Your Business
• Add Photos
• Add Videos
• Choose Your Categories
• Add Your Hours

Online Review Sites:

Would you believe that the most trusted consumer rating websites are Google and Amazon? As a component of your reputation management, it’s very important that you keep a pulse on what’s being said about your practice on these sites, and respond consequently. Other consumer rating websites include:

The top review sites

Yelp
BBB.org
Facebook

We provide healthcare companies and doctors with all the digital marketing resources that will help them to expand their practices and their existing ROI. If you want to Grow your Hospital you can appoint shinescript as your Healthcare Marketing Consultant.

Shinescript is offering a FREE SEO audit to Hospitals, Healthcare startups, and Doctors, for digital marketing consultation drop email at info@shinescript.com or call us at 9139265561 for the detail.